The Social Media Executive is responsible for implementing the brand’s social media strategy across platforms, ensuring consistent storytelling, strong engagement, and alignment with broader marketing objectives. The role also supports influencer collaborations, event coverage, and the amplification of offline activations into impactful digital content.

• Manage day ‑ to ‑ day social media and PR activities , ensuring a consistent tone of voice, visual identity, and brand messaging across all channels.

• Coordinate content creation and storytelling , working with agencies, PR partners, influencers, photographers, videographers, and internal teams.

• Manage influencer and PR collaborations , supporting campaigns, media partnerships, results, and performance supervising together with agencies.

• Support events, launches, and activations , providing live social coverage and coordinating PR amplification before, during, and after key moments.

• Track performance and optimize results , monitoring social media, influencer, and PR KPIs and turning insights into improvement actions.

What are we looking for?

• 2–4 years of experience in social media or a related role, with hands ‑ on experience managing brand channels, influencers, and digital campaigns.

• Strong knowledge of key social platforms and trends (e.g., Instagram, social media tools), with a good eye for visuals and brand storytelling.

• Well ‑ organized and adaptable, able to manage multiple projects and priorities in a fast ‑ paced environment.

• Analytical and committed to outcomes, comfortable tracking performance and using insights to improve content and campaigns.

• Professional fluency German and fluent English (spoken and written) – required, with strong communication skills and a collaborative, proactive mindset.

What we offer you?

Startup Mentality in a Global Corporate

• Join us at BAT as we lead a transformative journey in the FMCG industry, committed to creating A Better Tomorrow. We’re on a mission to reduce the health impact of our products by offering consumers a wider range of enjoyable and lower-risk options. Here, you’ll experience the agility and ownership of a Viennese startup within the framework of a global corporate, giving you the freedom to bring your ideas to life in an environment that values innovation and collaboration.

Prime Office Location in Vienna & Flexible Work Options

• Work from our stunning Vienna office, located just steps from Stadtpark and a short stroll to St. Stephen’s Cathedral. Prefer working from home? No problem. You can enjoy up to 40% remote work, allowing you to balance productivity with lifestyle, whether you’re at home or anywhere in Austria.

Focused on Your Growth

• At BAT, we prioritize your development. Through structured career conversations, we provide personalized support tailored to your aspirations and life situation, ensuring you’re equipped to reach your career goals. We believe in nurturing talent, and your growth is our commitment.

Competitive Salary & Benefits

• We offer a competitive salary. Beyond that, enjoy flexible work hours and a host of benefits including an annual variable bonus, monthly SODEXO vouchers, public transport pass, fresh fruits, free coffee, and more.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.