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ADARA operates the travel industry's leading data co-operative housing the world's largest aggregation of global travel data and insight. The platform brings together anonymized, real-time search, purchase and loyalty data from more than 100 of the world's largest travel businesses including American, United, Delta, Hyatt, Marriott and Hertz. ADARA's Magellan platform transforms loyalty, search and booking data into actionable insight allowing companies to better understand, reach and engage customers. Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California. For more information, please visit http://adara.com/ and follow ADARA on Twitter and Facebook.