Über uns

Borg Collective GmbH

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Über uns

Borg Collective GmbH 

Dürfen wir uns vorstellen?

We are building an influence algorithm. In other words, we are trying to find ways to describe groups of people mathematically. Many tried and failed before. But we think we can make it work.

Our core hypothesis is that influence can be quantified by tracking attention flows. In order to do that, we ingest data streams from multiple sources (we started with Twitter and are now indexing podcasts and soon more). We then cross-reference these datasets in an attempt to continuously improve the accuracy.

The accuracy of our work is being verified by members of the groups that we aim to describe. We publish our results in real-time and there are thousands of people already using our scores. It is hard to verify when we are right. But it is very easy to tell when we are wrong. This short feedback loop puts us in a unique position to work on problems that might be much harder or impossible to solve somewhere else.

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Steckbrief

Branche

  • Internet, Onlinemedien