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Camellia Universal Limited (China Business & Investment Advisors) is a leading International Business platform between the West and China. We mainly consult with European and American companies on doing business with China, including expanding their own business into China. The services include advice on doing business and investing in China; seminars and workshops on Chinese business culture and etiquette, and business opportunities in China; export to China strategy, China market research and China arbitration consultancy service. Camellia Universal can find and build relationships between the West and Chinese business partners as a vital component to any successful joint business venture or wholly owned foreign enterprise, including interaction with the Chinese government. Our services are customised to the needs of individual businesses to maximise their success in China. We are a member of the Chamber of Commerce and registered with Business Link Supplier Brokerage Service and UK Trade & Investment. The new branch office of Camellia Universal in Ningbo, China will promote investment opportunities in the UK and Malta for Chinese investors.

China's economy continues to grow fast and strong. However, it is also an embryonic economy that has many product, technology and service “gaps” that need to be filled. As China continues to develop, a continual stream of new gaps will emerge and create opportunities to start exciting, new companies and joint ventures. Hence, more Chinese businesspersons and companies are investing abroad to search for the right Western partners to fill those gaps. Up until now, most of the businesses involved have been going to China for low cost manufacturing support and services, but mainly for export. However, with the increasing costs in China and competition from other countries, the advantage of low cost manufacturing will gradually lessen. I think that the next stage of development, which is potentially more interesting to you and European businesses in general, is in the area of services and businesses related to the emerging internal Chinese market. However, it is fundamentally important to know how to create unique selling points in order to avoid competing with the local Chinese market.

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