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culture cross consultany
Burkhard Vollmer
Hamburg
culture cross consultancy Business Concept: Asia / Japan Business Development Project
culture cross consultancy Burkhard Vollmer is a market-research / project-management agency
specialized in the culture cross business development between Europe and Asia
– Japan, Korea, Taiwan, China, Hong Kong, Singapore, etc.
Created was this ccc agency concept on basis of the work / job experiences:
· 1982 - 86 Market-Researcher Dr.Oetker, Bielefeld, Germany
· 1986 - 93 Market-Researcher Beiersdorf AG, Hamburg, Germany
· 1990 –92 Participation at the ETP ( Executive Training Programme ) of the EU in Japan
· 12 months intensive language / culture / business training
· 6 months in house training in Japanese companies ( DENTSU / Ajinomoto )
· since 1993 culture cross consultancy
· ccc is responsible for the Asia / Japan // Europe / Germany Business Development Project-
Management of medium sized companies: Furniture, Design-accessories, Food
RADIUS GMBH, K&M, AUTHENTICS, ESSEY // Plus Minus Zero ( Japan )
Mestemacher GmbH, Zwergenwiese, Lebensbaum, Bohlsener Muehle
Based on the experience that the market-success of a product depends considerably
on the optimization of the 5 marketing factors, we focus on the optimization of these factors:
· 1. Personal communication / commitment of the persons involved
· Sales person of the European Exporting company
· Import Manager / Buyer of the Asian Import Company
· 2. Product selection / adaptation, which fits best to the Asian market
· 3. Price calculation based on the export ex works Euro price
· 4. Places / shops / distribution channel development,
which fits best to the products / prices and promotion
· 5. Promotion development which fits best to the products, prices, places
ccc works as a free-lance Asia / Europe Export-Manager
is responsible for the business development communication :
· selection of the right Asia / Japan Partner
and developing good communication with them and the German Comopany Management
in order to optimize the 5 marketing factors.
· all the operating work like order preparation, payment-control, delivery, claim-management, etc.
is done in cooperation with German Company staff and the corresponding Asia Partner.
Objective of the Project is to select the right Asia / Japan Partner and to cultivate this relationships
with the objective to develop a business relationship for mutual benefits.
ccc gets commission of the turnover of the German / Japan Company with corresponding Asian / Japan / European / German Partners.
culture cross consultany
Burkhard Vollmer
Hamburg, 07.October 2010