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Genesis Capital is a market leader in running finance programmes for software authors, ISVs and VARs. For over 14 years we have been helping these vendors provide innovative, cost effective and tax efficient ways for their clients and prospects to acquire the systems that they sell.

During this time we have also created an end-user client base of over 5,000 lessees for whom we have become the first point of contact for all their asset finance needs.

Our success comes from the recognition that our people count more than our systems; our own IT supports our consultants but it does not replace them. In a market that is becoming ever-more commoditised we know that properly trained, knowledgeable, and intelligent staff is the key to providing excellent acceptance rates and the great service that our vendor partners, customers and funding sources have come to expect.