The interesting part of research isn’t when the questions are written. It’s what happens when real people start answering them.
Soon, 750+ HNWI & UHNWI across 8 markets will tell us what’s changing, what’s holding, and what’s coming next.
𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝟮.𝟬 - 𝗪𝗮𝘃𝗲 𝟬𝟮
Fieldwork is almost here.
The most interesting thing about affluent consumers isn’t what they think today. It’s what changes tomorrow.
That’s why 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝟮.𝟬 was never designed to be a one-off study.
Wave 01 gave us the signal. Wave 02 is being built to see the movement. Because when research accumulates instead of ending in a report, patterns become visible.
The next question isn’t “What do affluent consumers want?” It’s “What are they going to value next?”
If you can afford almost anything, affordability stops being the question.
So what is? We’re taking EXPERIENCE ECONOMY 2.0- WAVE 02 into field to find out soon.
Luxury gets measured in what people buy. But the more interesting question is why it still matters when you can buy almost anything.
That’s the question behind 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝟮.𝟬 | 𝗪𝗮𝘃𝗲 𝟬𝟮.
We’re putting 750 HNWI & UHNWI across 8 markets under the microscope - but leaving a seat for you at the table open.
𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝘀𝗸?
The instrument is almost ready. Everything is taking shape - except for one thing.
𝗢𝗻𝗲 𝘀𝗽𝗮𝗰𝗲 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗼𝗽𝗲𝗻. For the question you think is worth asking. The one you’d want answered before the field closes.
𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝟮.𝟬 - 𝗪𝗮𝘃𝗲 𝟬𝟮 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗳𝗶𝗲𝗹𝗱𝘄𝗼𝗿𝗸 𝘀𝗼𝗼𝗻.
What belongs in that space?
If the people shaping the value of luxury represent only a fraction of its consumers, understanding the market means looking much closer.
Because the interesting part isn’t the size of the segment. It’s the signals coming from it.
Want to know what they’re telling us? Explore the 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝟮.𝟬
The most revealing insights often begin with a question no one thought to ask.
Wave 02 of Experience Economy 2.0 is taking shape, with fresh perspectives helping us get closer to the minds of the world’s wealthiest consumers.
The final questions are almost set. Is there something you’ve always wanted to ask them?
Now’s the time to make it count.
In luxury, the assumptions we perfect may be the very things our best clients value least.
With Experience Economy 2.0, we’re taking the conversation beyond boardrooms and brand assumptions- straight to the people shaping the world of luxury.
Wave 02 is your chance to shape what we ask next.
If the world’s wealthiest were listening, what would you ask?
Some of the most interesting insights don’t come from the answers.
They come from asking a better question.
Wave 02 is still taking them.
Have one worth asking? Send it our way, and let’s hear directly from the wealthiest consumers across the globe.
There’s a difference between reading about wealth and understanding it.
We’ve created a space for you and your team to explore the world’s wealthiest consumers- what they value, expect, desire, and experience.
If you haven’t stepped inside Experience Economy 2.0 yet, now’s the time. Wave 02 is almost ready for the field.
Explore it. Challenge it. And tell us what we should ask next.
Jasper Colin is a global data intelligence provider, offering data-centric actionable insights solving the most critical business questions for investment firms, agencies, and corporate customers across the globe.
