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Our Mission

To provide an unprecedented array of resources specific to today’s enterprising Latino.

Today’s highly competitive economic environment notwithstanding, we firmly believe that opportunities abound for Latino entrepreneurs and professionals, especially when armed with all of the tools necessary to succeed. Chief among these is information that bears directly on marketplace trends and proven routes to success. Indeed, it can be said that access to such information is often what distinguishes winners. This is the animating principle behind Latin Business Today.

We are committed to providing an unprecedented array of resources specific to today’s enterprising Latino, regardless of his or her field.

First and foremost, however, Latin Business Today is a forum for the exchange of ideas, and for collaboration. Readers will gain perspective and insight through dialog with one another, as well as from our rich editorial offerings. The latter will include comprehensive coverage across a broad range of relevant subject areas, in addition to coverage of innovators and achievers.

Practical knowledge and solutions will be the focus throughout. Our stated mission: to inform, inspire, mentor, and empower business owners and other Latino professionals in the 21st century.

Our emphasis on mentoring and empowerment was inspired by the life work of Les “Coach” Fernandez, founder and executive director of EduCage, a ground-breaking alternative educational program for at-risk youth established in Westchester County, New York, in the 1960s.

"Coach” was my father-in-law, and Latin Business Today is dedicated to his memory and the lives he changed.

Latin Business Today evolved from Latin Business magazine, a Los Angeles-based, bimonthly print magazine with a national circulation of 150,000 published between 2002 and 2009.  We reached out to former  Latin Business magazine readers and other business leaders to gain an understanding of the challenges confronting today’s Latino entrepreneurs and professionals. Latin Business Today is the direct result of this inquiry.

Our goals are to provide compelling and balanced content that addresses the everyday concerns of our readers, and to partner with knowledgeable contributors who share our vision for the community – one that is thriving and providing innovation to the world.

We will continue work on two ancillary Latin Business magazine properties: the Latin Scholarship Fund, which provides tuition assistance to deserving Latino college students, and the Latin Business Spirit Awards, an annual awards gala honoring standout Latino professionals and entrepreneurs.

Like our print antecedent, Latin Business Today will evolve with the marketplace and its readership, and we encourage you to provide regular feedback.  We are very excited about our collective future. Thank you for your support.

Regards,

Chris