Über uns

Locarta is focused on location analytics. This means we analyse where groups of people go in the real world and look for patterns and insights. We’re developing many products around this, but at the moment we're focused on measuring advertising effectiveness, or in other words: "Does Lidl advertising really send people to Lidl?". 

To do so we have a panel of people who’ve agreed to share their location with us. We've developed an app that essentially pays people to leave it installed; panelists earn points for doing so which they exchange for gift vouchers or cash. Of course the app also records where they go (and we're very open about that). We also take steps to make sure that our panelist remain anonymous, and conform to the highest standards of German privacy law.

We're based in Berlin (on Wöhlertstraße near U Schwartzkopfstraße).

Homepage: https://locarta.co/

Imprint: https://locarta.co/ueber-uns/