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WHAT WE DO

Native Advertising Institute is dedicated to helping marketers become successful with native advertising.

Whether you are a die-hard expert or just getting started with native advertising this is where you find the insights and tools you need to elevate your game. Native Advertising Institute is dedicated to providing you with case studies, best practices, how to guides, analysis, industry news, and research.

Our focus is on all things native advertising from newspapers, magazines and broadcast tv, to online media like news sites, blogs, video and social media.

WHY WE DO IT

You might say that Native Advertising Institute is a result of the latest evolvement in advertising.

Within recent years, there has been a dramatic increase in the interest in native advertising. This creates an urgent need to learn more about how to actually make native advertising work, how to avoid the pitfalls, and how to drive maximum results.

Brands from all industries are looking for ways to get their messages across to the right peers.

Here, native advertising holds a great potential, as this is an audience-first discipline that is focused on creating the best possible audience experience by providing relevant and useful content in a format that adds to the reader experience and stays true to the form and function of the media.

Native advertising holds a fantastic potential for everybody involved, and native advertising done right will turn audience engagement into actual business results.

It is our hope that as many of you as possible will join us on our mission to unleash that potential.

We deliver the following services:

· A weekly newsletter on the subject of Native Advertising: https://nativeadvertisinginstitute.com/blog/

· An annual global conference dedicated to Native Advertising - Native Advertising DAYS: https://nativeadvertisinginstitute.com/conference/ 

· An annual global native advertising awards program - The Native Advertising Awards: https://nativeadvertisinginstitute.com/awards/  

· Research & Whitepapers: https://nativeadvertisinginstitute.com/resources/

The Native Advertising Institute is partially funded by the generous support of benefactors and partners. Please email us, if your company want to become an NAI benefactor or partner or you want to learn more about sponsor opportunities.