It’s Cannes Lions’ big return. And we couldn’t miss it.
Join us on the Ogury yacht, conveniently located in the Old Port of Cannes, as we sail across the changing tides of the digital era and enter the age of Personified Advertising
From thought-provoking content to refreshing cocktails and whimsical stand-up comedy sets, we have designed an inspiring program to celebrate the return of the Cannes Lions Festival of Creativity 2022.
Check it out here: https://lnkd.in/ges7GJs7
#CannesLions2022 #P...
Consumers are exposed to 10,000 ads per day 😱. But unfortunately, that does not mean they are paying attention.
And attention is the prerequisite to any meaningful impact for your brand. We partnered with Lumen Research Ltd – the leading tech company in attention measurement – to see how much attention Ogury’s mobile ad formats generate and the effect on brand recall.
Discover the full results and learn how to benefit from the power of attention: https://bit.ly/3JwYEao
You wouldn't buy a TV ad with half of the screen blurred or blank, so don't accept partially or non-visible video ads. It's not an effective way to build brand recognition and memorability.
At Ogury we only provide Fully On-Screen formats so your brand message is understood. And according to Moat, we outperform the market by 2x on Fully On-Screen Rate for 50% duration.
Learn more: https://bit.ly/3HKrJPi
#PersonifiedAdvertising #Viewability
