Über uns

Since its launch at the start of the last century, NIVEA has held a special place in the public mind as an icon of Pflege (care). They have led innovation both in product and marketing, always engaging people with a focus on our shared humanity. Now, for the first time in over 100 years, they have selected a new partner for their next transformation. Publicis Groupe and Beiersdorf have created Publicis One Touch, a new breed of agency model based on agility and interdisciplinary design.

It’s not everyday that we get the chance to be part of something new and unchartered; building a revolutionary way of working that’s better, more creative and collaborative than anything before, combining our diverse skillsets, mindsets and cultures to shape the future of a global mega brand, taking it from a sound heart, into the modern world, all under one roof.