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Semasio has developed a qualitatively new approach to user profiling and targeting, which eliminates the need for categorization of the information consumed by internet users. Instead Natural Language Processing is deployed to understand the full complexity of the consumed information.

Because this process is 100% based on Machine Learning the human, interpretive element of profiling and targeting is eliminated allowing us for the first time to do true DATA-DRIVEN instead of OPINION-DRIVEN advertising.