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54,000+ hotels. 175 countries. Unrivaled marketplace insights. 

 STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. 

 Founded in 1985, STR’s presence has expanded to 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Specialties

hotel performance, pipeline, hotel supply, hotel market forecast, hotel benchmarking, profitability, hotel demand, hotel data