Über uns

As a strategic marketing and operations consulting company, THE BOW specializes in the development of marketing concepts, campaigns, product development, and operations consulting for the cruise industry. Our main goal is to support cruise lines in optimizing their customer experience and developing their products.

We accompany our clients along the entire customer journey, from acquiring new customers at the first touchpoint with the product, to the long-term acquisition of loyal guests through exceptional onboard experiences.

Our expertise covers a wide range of areas, including marketing, food & beverage, hotel operations, and German travel distribution. With our extensive knowledge of the cruise industry and our international network , we offer a comprehensive perspective on the industry and develop modern concepts and campaigns for national and international cruise lines.