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Founded in 1999, The Lanyards Store manufacturers and prints custom lanyardswith lanyard badge holders, retractable badge reels and ID neck wallets for daily security and identification measures needed by businesses, churches, schools, animal shelters, or events. The company soon launched http://www.lanyardstore.com, and began selling strap products, such as custom safety straps, printed shoelaces, personalized pet collars and friendship bracelets.