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»Focus on the user and all else will follow.«
We absolutely agree with Google on this. You need to face the hard truth that neither your website users nor your customers spend the majority of their time with your product. Time is valuable and they hire your product to do a certain job so they can get on with their lives soon. And we believe that the best product is the one that wastes as little time as possible. And delivering such a product is key to good user experience.
This is why we put the user in the focus right from the beginning. Be it when defining the actual problem or when figuring out what the best solution could be.
