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WHO WE ARE

We are Vinokilo.

We are a growing team on a mission to make second hand fashion more desirable than new, fast fashion. Why? Because we believe fashion should be stylish and sustainable.

We are based in Bodenheim- a beautiful town in the middle of wine country, 12 km south of downtown Mainz on the edge of the Frankfurt Rhine Main Region. Our close proximities to the airport and our central European location makes us open to the world.

WHY DO WE EXIST

PURPOSE

We use fashion as our medium to make change in the world. Vinokilo provides the highest quality second hand clothes as an alternative to first hand fast fashion. Desirable. Fashionable. Responsible. At the core of it, we exist for the people — our team and their families, our community and future generations who will benefit from the positive environmental impact we are making. We want everyone to be Stylishly Sustainable.

WHO ARE WE FOR

PEOPLE

· Vinokilo is everyone

· Vinokilo is for everyone

· Vinokilo is for everyone who has a story to tell

· Vinokilo is for the storymakers and the storytellers

· For the the dreamers and the the believers

· For the the creators and changemakers

· Vinokilo is for the cryers and the belly laughers

· Vinokilo is for those who care for the world we live in

· Vinokilo is for those who stand up for others

· Vnokilo is for those who care about future generations

· Vinokilo is for everyone who knows clothes say so much

· Vinokilo is for those who know fashion is political

· Vinokilo is for those who know fashion should be shared

· Vinokilo is for you.

WHAT DO WE BELIEVE IN

PRINCIPLES

Vintage carries history. Each unique item tells a story. It’s an endless, timeless story waiting for you to be part of it. By owning them, people are encouraged to be creative about themselves.

RESPONSIBILITY

· We must make second hand fashion the norm

· We must ensure second hand fashion is inclusive

· We must make second hand fashion accessible to all

· We must ensure we are minimising our environmental impact at every touchpoint

· Our people and their wellbeing must always come first

· We must provide the highest quality second hand clothes

· We must always stand up for what we believe in

· We must educate our community on the importance of reducing fashion waste

· We must prioritise impact over profit

COMMUNITY

· Our community is our biggest asset

· Vinokilo is made up of people from all walks of life and that’s exactly the community we must build for

· We believe in the power of individuality and uniqueness within a community. Inclusion of all makes us stronger

· We stand up loudly for the rights of our community. Their safety is paramount.

· We celebrate the wins of our community. Their joy is paramount.

· Our community are the storymakers and storytellers, the changemakers, the dreamers, the believers and the creators.

· Our community is forward thinking.

· Our community is principled.

· Our community is fun.

LONGEVITY

· We go slow, to go long • We believe clothes should be worn, worn, and worn again

· We believe in the planet having a long run

· We prioritise values over quick wins

· Our success metrics are impact over profit

· We aim to create impact that is felt for generations to come

· We are activists because we know the long term gain benefits us all

· We prioritise our health, our minds, and fun to be able to do this for a long time

SAFETY

· We prioritise the safety of our team and their families

· We believe in creating opportunities that provide safety for our team and their families

· We must always work hard at creating an inclusive environment that enables our team to feel safe.

· We centre our team’s health and wellbeing

VINTAGE

· Vintage is the new new

· We embody the importance of second hand

· We must look back to be able to go

· Vintage is all of our history

· Vintage is including all generations in our work

· Vintage is beautiful and powerful

· Vintage is why we exist