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1.Develop annual marketing strategy; 2.Both ATL campaigns and BTL activities to achieve the annual target; 3.Media/digital strategy and investment plan; 4. Analysis of brand financial performance (brand P&L), brand health indicators (BTS), and commercial performance; and recommend action plan; 5. Develop and deliver brand building programs; 6. A&P budget of THE brand with monthly and quarterly reporting proceedure as for planning, allocation, phasing by campaign by activity;

1)Build trust and collaborative relationship with the Sales & Marketing VP, Marketing Dept., and Sales Dept. of the invested company; help the invested company upgrade the existing brand and optimize its marketing strategy; 2)Annual brand development planning; 3)Construct brand portfolio strategy 4)New brand launch; 5)Reinforce route-to-market platform; 6)Coaching direct reports for their personal development;

Marketing Research Marketing Strategy A & B Cultural Issues in International Marketing Financial Analysis and Decision Making International Marketing of Services E-commerce and International International Communications Management

International Physical Distribution International Marketing 1 English for Business International Trade and Payments Export Marketing International Trade Law International Marketing 2