Dipl.-Ing. ALPER KARANLIK

The AGA Sourcing company founded in Germany provides products of our partners from Turkey, who have over 30 years of experience in the production of textiles and ready-made clothing. We strive to obtain the required materials at the best price and with timely delivery. Our role is to ensure the best communication between our clients in Europe and partners from Turkey. We provide professional quality control services at all stages of production processes and final deliveries.

Responsibilities as the multi brand marketing manager of company’s whole product groups mainly divided into White Goods and Electronics for Multi Brand; Regal, Finlux and Telefunken in Turkish market; leading marketing and revenue generating strategies for different sales channels; B2B & B2C, pricing, monitoring and managing profitability and accordingly designing the range and marketing activities for better profit margin.

•Leading marketing and revenue generating strategies for wet appliances. •Managing 3 brands (Vestel, Regal, Finlux) of Zorlu Group for four different sales channels. •Pricing, monitoring and managing profitability and accordingly designing the range and marketing activities for better profit margin. •Identifying market potential based on market & competitors analyses, trend monitoring.

Responsibilities as the regional product manager of washing machines, dryers and dishwashers for 28 countries include creating optimum ranges for each country, analyzing competitors in the markets and developing unique strategies accordingly, optimizing prices, evaluating features of products and communicating strengths by brand marketing. Also managing campaigns and creating sales strategies in cooperation with the sales team.

Responsibilities as the head of service academy include planning of training strategies, supervising the staff, leading the implementation of e-learning concept both locally and globally in BSH, as well as managing the budget and forecast of facilities in the academy.

Responsibilities as the product representative include field management of the product group: cookers, participating in international new-product projects, providing product performance report to the management, examining and concluding product problems and customer complaints. Besides, supporting marketing and development activities by supplying information related with customers.