ANA CRISTINA PASOS GALLO

o Performance analysis of onsite advertisements within the property section o Assessing online behaviours of users searching for properties to improve marketing campaigns and advertising materials o Data analysis using tools such as Python, SQL Spark, SQL Azure, Excel. Creation of dashboards with Tableau. Working with agile methodologies

o Creation of predictive models to classify the financial risk of each client based on their profile and analysis of data using tools such as SASS and Python. o The models were used to define users who were credit worthy.

o Management of the deliverability department training new team members o Database administration and segmentation for email marketing campaigns o Tools ETL, Postgress, SQL and Power BI

o Database administration and segmentation for email marketing campaigns o Tools ETL, Postgress, SQL and Power BI

Implementation of a 360 view of customers, creation of reports, KPIs, Dashboards, machine learning predictive models for Churn identification using neural networks and customer segmentation model using decision trees. o Segmentation and sending of customer loyalty campaigns analysing their response and follow-up o Extraction of data in Oracle/SQL, ETL (SISS), Excel and Dashboards with Tableau, SPSS, SPSS Modeller.

Analysis and development of systems in Visual Basic.NET and SQL for the Departments of Finance, Human Resources, Purchasing and Sales, and for the Film Library. Development carried out with Microsoft Dynamics GP