Dr. ANTONELLA TAIARIOL

- Set up of the internal organization to start the Internationalization of the brand - Business Development and Marketing strategies per each country - Succeeded to open Markets in Europe (Spain, France, UK, Germany, Austria, Switzerland, Poland, East European Countries, Russia), Middle East (UAE) and Central America, under negotiation and expected cooperation 2017 with USA and Canada

-Marketing, Product and Distribution analyses and development: from a gift product to a branded fashion jewellery -Commercial Business and Marketing strategies per country and per distribution channel - reorganization of the distribution nets (up to 50 direct agents in Europe) through structured distributors specialized in the fashion jewelry and accessory channels - business development with partners of the Travel Retail -Retail business

o Market and Distribution analyses o Repositioning of the brand in existing European Markets o Reorganization of the existing distribution net in Europe ( 10 agents) and repositioning of the brand in Russia (main market) through dedicated marketing and developing activities o Opening of new Markets ( Middle East – Japan – USA – Canada – India) o Interaction with Designers /Architects for the Product development and Coordination of the Marketing Activities o Increased turnover 25%

- Business and Marketing development in the assigned areas (Easter Europe, Maghreb and South Africa Middle East and Gulf Countries, Far East, including China, Japan, Korea) - Negotiation with distributors, chains, department stores ( up to 78 distributors) per each of the different brand and opening of new Markets, distribution channels - Retail business development - Average increase turn over per year 55%

o Product and Marketing research for the German speaking countries o Creation of the distribution nets in the German speaking countries ( up to 15 people) and reorganization of the existing Team of Agents (up 20 people France – Spain – Eastern European Countries) and Middle East o Negotiation with Direct Customers, Buying Groups and development of projects with architects o Average increase turnover per year 40%

o Creation and reorganization of distribution nets through agents (Europe and Central America up to 30 people) o Negotiation with the buying Groups o Development and Management of the Retail business o Average increase turnover per year 50%

o Teacher of Languages and Literatures in Primary and Secondary School – student’s age 8-18

Stage in the Export Department - personal assistant to the Export Manager

KINDERLITERATUR