Aashima Sharma

Accountable for performance in area of expertise on a global level. Ensure that the department hits its top-line KPIs for the Affiliate Networks through a deep understanding of trivago analytics.

• Generating new leads to establish new advertising partnerships • Optimising and testing landing pages, ad copy, campaign audience targeting, and creatives • Setting up new display, email, and affiliate marketing campaigns • Monitoring and analysing advertising performance of trivago’s online advertising accounts on a daily basis through ad testing • Newsletter creation for external send outs using HTML5 • Managing trivago performance on Facebook, Yahoo and Google Display Network

• Responsible for the optimization of Indian Content on trivago's Indian Platform • Working closely with other departments of the platform to improve the Quality and Performance • Partner Matching • Complete item information and quality • Analysis and identification of Content Gaps

• Online collaborations • Found new ways to improve the brand’s visibility on Search Engines organically • Optimization and development of unique content for the platform

Business Communication & Public Relations, Principles Practices of Advertising, Strategies Marketing Management, Graphics and Print Production and Media Creativity & Job Skills

The course included State and politics, design and graphics, principles of communication, economics, print media, photo journalism, computer applications, TV journalism and production, self development, advertising, cyber journalism, public relations and event management; to name a few.