Aashritha Chowdary

• Increasing the market share of the company in the Zone • Ensuring that all channel partners have sustained earnings and ROI • Responsible for efficient distribution in the zone to make right product available at the right place and at the right time * Identifying new accounts, increasing revenues from existing accounts and increasing margins earned.

• Managing a portfolio of over 10 feature phone models • Leading Go-To-Market planning, PSI planning & product roadmap planning • Coordinating with leading partners in China and Indian teams for development and timely launch of new products • Pricing of the newly launched products • Market research and competitor analysis to understand the market dynamics and competition • Ensuring proper liquidation through stock allocations, timely price interventions and devising schemes

• Conceptualizing and finalizing the Go to Market strategy • Analyze market response and product performance to take decisions for necessary interventions • Conceptualize and plan communication and promotional activities • Co-ordinate with internal and external stakeholders to ensure effective launch of products

Marketing Finance