Abdul Bah

Develop data driven communication strategies focused on sustainable development, public health, human rights and climate justice Designed media and communications strategies for diverse clients including NGOs, UN agencies, community based organisations including ISODEC Ghana Lead research audience research, conducting focus groups for Portland State University (US) Undertake desk research to inform narrative strategy on just transition minerals for Future Narrative Lab (UK)

Communication and advocacy strategies: produced 8 communication and advocacy strategies clients include ActionAid, UNICEF, Project 1808 and UNCDF. Media relations: secure earned media with The Guardian UK, Aljazeera, DW and VOA for clients Content production: produced nine (9) success stories and case studies and booklets for OXFAM and World Vision Training: designed and delivered 10 workshops for clients on strategic communications, media training and messaging strategy

Media relations plan: co-produce the design of a global communications strategy focusing media strategy Content Production: contribute to the production of strategic communications products including: Annual Report and Accelerator Factsheets and UN Innovation Newsletters. Synthesized applications for six international awards, resulting in recognitions and increased visibility Digital communications: created and developed website content for high-profile projects e.g. (https://bit.ly/3jiIDgq)

Communications strategy: led the development and implementation of UNICEF's 2020-2023 Communications and Advocacy Strategy Conducted a comprehensive communications audit, stakeholder and audience mapping Media research: carried out an assessment/survey of children in the media to identify gaps and opportunities for child rights advocacy Advocacy and messaging: designed messages strategy for UNICEF’s advocacy campaigns on children’s rights

Led a team of communications professionals delivering high-quality, integrated communications and advocacy solutions to clients Communications strategy: developed communications and advocacy strategy for NGO clients including NMJD (local NGO) rebranding, digital strategy and staff training Content Production: scripted and produced UNWomen-funded, Freetown City Council’s Women4Climate multimedia campaign

Led the design of country office communication strategies and campaigns planning Coordinated high-level communications and advocacy events Coordinated media relations including organising press conferences with global media Identified and wrote an average of 30 communications products web stories, blogs, success stories, press releases annually,Newsletter Managed country office website and social media accounts.