Abdulbasit Akinkunmi Asifat

After a competitive interview process, I was tasked with creating a net-new cold email system from the ground up to generate qualified B2B leads. Developed the entire campaign, including audience segmentation, A/B-testable subject lines, and conversion-focused copy, and integrated it directly into their CRM. The COO highlighted that the work overdelivered on expectations, resulting in a sleek, ready-to-deploy system with high conversion potential.

• Spearheaded CRM strategy and all email marketing/automation initiatives. • Built and optimized automated flows (welcome, lead nurture, post-purchase) to boost engagement and revenue. • Segmented audiences using behavioral and demographic data for personalized communications. • Partnered with sales and product teams to align the customer journey. • Analyzed campaign KPIs (open rates, CTR, conversions) to drive data-driven decisions.