Abla Rtabi

Worked closely with the creative director to develop a marketing strategic plan to increase brand awareness in the niche fragrance industry. Performed qualitative marketing research, monitored social media platforms (social listening), conducted competitive analysis, rethought the brand positioning and the pricing strategy and developed a communication plan with advertising creative including consumer promotion, trade promotion, direct marketing, digital marketing & viral/buzz marketing plans.

Assisted a team of 5 with advising construction companies on how to develop their communication strategy and with helping them to lobby with public entities to encourage the use of public-private partnerships in France for infrastructure development. Responsibilities included organizing and leading meetings between clients and governmental officials, monitoring negotiations and managing the newsletter, the Linkedin and the Twitter accounts.

Worked in a team of 4 journalists to cover important financial and economic news and to research and evaluate trending economic topics, new business projects & investments using secondary data and meetings with industry professionals. Wrote news briefs from press releases and published 2 articles in the August 2018 issue of the magazine, one focusing on the creation of jobs in Morocco and the other evaluating the imposition of a US tariff on imported steel from China.

Co-concentration in Marketing and Statistics and Minor in Psychology Semester Abroad at NYU London: Business courses in the context of the European Union Relevant Coursework: Research for Consumers’ Insights, Decision Models and Analytics, Regression and Multivariate Analysis, Forecasting Time Series Data, Introduction to Programming and Data Science, Digital Marketing, Brand Strategy & Planning