Achim Scherner

- Support of the sales channel in DACH and EE for roon hardware products (Nucleus and Nucleus+) - Introduction and support of an affiliate program in the DACH and EE regions - Support of press contacts in the DACH and EE regions - Strategic planning and expansion of the roon partner program - Partner management and key account management for roon license partners in the EMEA and APAC regions - Supervision and support of roon partner companies at trade fairs and industry events

Consultant for immersive Audio, building upon previous expertise. Working with key content creators, Studios and industry influencers and sharing year long expertise in relevant audio technologies for production, delivery and consumption. Supporting client in studio planing for a new production facility with regards to workflows, technology, workstations, studio architecture.

Developing a new way of steering sales by implementing a key-account management approach. Introducing, developing, rolling out, and providing training for a newly implemented CRM platform (Microsoft Dynamics 356), to support the Internal and external sales teams. Working closely with company leadership (c-level) on developing new strategies and exploring new target markets, to diversify business. •Implementing and rolling out new CRM tool and establishing workflows between Internal and external sales teams

- Re-established relations to local Distribution partners and Authoring facilities, updated toolsets and provided training on current and upcoming Dolby technologies. - Launched Dolby Atoms for the Home on Blu-ray Disk, UHD-BD and in Streaming services for Movies, Documentaries, Music and recordings of live events. - Launched Dolby Vision for the Home on UHD-Blu-ray and streaming services -build a pipeline of music content produced in Dolby Atmos by realizing lighthouse projects with Kraftwerk etc.

- increase consumer awareness for the dts brand - evangelize the dts audio format for BD - train and support key content owners and content providers - train and support key authoring and post-production facilities - prepare and attend key European trade events in the Pro as well as in the consumer segment - prepare product launch for new product version - work with European dealer network - launch online store for pro products - in-house training for non technical employees

Responsibilities: · implementation of client specific workflow · presentation of workflows and workstations in one-on-one demos · preparation of conventions and tradeshows · attending trainings for new products to keep up to speed · support of clients in both pre- and after-sales · testing of soft- and hardware configurations

Responsibilities: · presentation of the whole of Digidesign product range · training for dealers as well as customers · testing of soft- and hardware configurations · attendance and organization of workshops and tradeshows · development of workflows · support of sales and marketing · support for customers · monitor activities of competition

Responsibilities: · sales for the whole of Steinbergs Pro Audio product range · attendance and organization of workshops and tradeshows · development of the distribution channel · training for dealers as well as customers · launch of Nuendo 2.0 into the market

Studio Department (professionel audio recording) - Specialist for DAWs, mixing consoles and high-end 19" outboard - manage our Profesional Clients - put together systems according to their needs - develope workflows for pro clients - troubleshoot advanced systems

Diplomarbeit zum Thema Surround Sound (Formate)