Adriana Garcerá G.

Founded an independent business by promoting cultural heritage through ethically produced leather goods. Led product development with Colombian manufacturers and artisan communities, while managing branding, photography, e-commerce, marketing, logistics, customer relations, and direct sales. Designed and developed the company’s WordPress-based website, visual design, and product catalogue. Built brand visibility and customer relationships through direct sales at 40 design markets across Berlin and Hamburg.

Developed product design concepts for individual clients while planning an independent design business. Projects included furniture and infant product design, 3D CAD modelling in Rhinoceros, and graphic design, branding, logos, and product catalogues.

•Marketing, promotion, and sales analysis for new upholstery product lines in Colombia and Venezuela. •Promoting the launch of new products in the actual market. •Working directly with clients’ requirements for new vinyl textile lines

•Development of new products from the concept idea to a real prototype, working together with the client's needs and requirements during the design process in different projects (packaging, furniture, interiors) •3D modeling in Rhinoceros and SolidWorks. •Projects in P.O.P (Point of Purchase), Retail Design, and Brand positioning.

-Transportation Design and Ergonomics (Project: An ultralight concept airplane) -Product Design (Project: Design Affairs) -CAD (Alias Studio Tools) with rapid prototyping techniques -Design Sketching techniques -Multimedia Video project