Adriana Xavier

- Leading mobile app development as a project manager/product owner. - Organising and leading the internal trial of new features. - Managing stakeholder needs and expectations through clear communications. - Strategically planning new product and feature launches. - Acting as the voice of the business customer.

- Customized product solutions to increase customer satisfaction identifying clients needs and suggesting appropriate products/ services and personalized marketing campaigns. - Managed campaign performance analyses using tools as Google Analytics, AdWords and Facebook Ads Manager - Participated in the development of a project for increasing the number of campaigns ordered by clients, linking the customers' needs to the IT/UX team. - Supported the quality assurance, commercial and IT development team.

- Collaborating with stakeholders to define and prioritise the product roadmap. - Managing stakeholder needs and expectations through clear communications. - Managing multiple product backlogs. - Acting as the voice of the business customer. - Developing and implementing new metrics and working with development teams to develop reports to monitor them.

- Collaborating directly with the head of product, leadership and developers to set the product vision. - Performing regular competitor analysis and industry insights. - Trialing and documenting our competitor's product. - Writing user stories, scenarios, and user flows and collaborating with the UX and the development teams to advance projects. - Created our product personas to help the UX and development team understand our customers.

- Providing vision and direction to the Agile development team and stakeholders throughout the project. - Write clear user stories based on stakeholders’ requirements and aim to maximize the value of the product. - Planning and prioritizing product feature backlog and development for the product. - Defining product vision, roadmap and growth opportunities working closely with the development team. - Work closely with CTO and clients to create and maintain a product backlog according to business value or ROI

- Published and managed adverts campaigns on Google AdWords and Facebook Ads Manager. - Maintained quality assurance standard for several social media campaigns, managing communication between internal system and other platforms (Google AdWords, Facebook Ads Manager and LinkedIn Ads). - Maintained complaint and nonconformance processing through records and tracking systems.