Adrien Hoepner

Verantwortlich für das Lifecycle Management und die Customer Journey von potentiellen, bestehenden und ehemaligen Kunden. Zentraler Punkt zwischen Kampagnen Managern und Datenanalyse/BI, um eine personalisierte 360 Grad Kommunikation zu kreieren.

Responsibilities included: • Optimierung der Performance Marketing Kanäle und Online-Marketing Kampagnen (u.a. Google Adwords, Facebook, Linkedin) • Entwurf und Umsetzung eines Landingpage-Konzeptes • Steuerung und Management der Online-Marketing-Agentur und von Freelancern (Grafik, Text) • Konzeption eines Marketing Dashboards (closed loop reporting) • Content Creation, u.a. White Paper und Expertenartikel • Aufstellung eines mehrmonatigen Content-Marketing-Plans

Responsibilities include setting up and optimizing marketing automation campaigns for different programs and international offices whilst analyzing the performance of our channels, creating reports, dashboards and using performance data to drive recommendations for changing channel priorities and testing tactics.

Responsible for the international expansion of Webanywhere including all marketing activities (on- and offline). Analysis and optimisation of current processes.

Responsible for new business development, customer relationship management and marketing campaigns in Germany, Austria, Switzerland, The Netherlands, Belgium and Luxembourg.

Responsible for generating creative off-page SEO strategies for top leading retail, technological and educational companies, both in English and German to increase a site's visibility and thereby improving its position in search engines.

Multi-disciplinary Project (live consultancy), International Distribution Management, International Services Marketing, Relationship & Direct Marketing, Marketing Communications, International Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy Internet Marketing

Tourism Resource Development, Tourism Industry Operations, Organisation & Personnel, Strategic Management, Destination Marketing, Tourism Marketing, Tourism Research, Wildlife and Lodge Management (South Africa)