Adrijana Daragon

Head of Marketing Communications for new fast growing sustainable fiber brand NaiaTM - Created and executed global marketing communication strategies and plans - Developed and managed execution of creative campaigns, media relations, PR and digital ecosystem (website, CRM with automated marketing programs, app, social media, search) - Lead thought leadership, advocacy programs including webinars, speaking engagements, sponsorships, brand events, trade show participation - Managed direct reports

o Designing innovation plans, marketing strategies, seasonal collections o Working with key stakeholders to integrate best market practices in brand activation o Managing development of new products, online service solutions

o Managing brand execution strategies for 3 brands in Asia, Latin America & CEEMEA o Coordinating new brand launch in Brazil, Korea and India o Managing marketing budget, analyzing return on investment

o Designing new lineup architecture, new brand name, storytelling approach o Developing regional brand digital strategies

o Analyzing and forecasting Danish industries, screening trends, new market players

o Digital strategy design and execution with focus on social media and e-commerce

o Working with suppliers, listing new products and organizing promotional activities

o Customer relationship management with one of top 3 retail chains in the country o Listing new products, organizing promotional and communication campaigns

Master thesis: Modern Luxury experience. Transmedia as a new form of luxury brand storytelling