Mag. Agnieszka Dabrowska

I'm Digital Strategy Consultant for Luxury Goods Market / with 8+ years of practice in digital field and 5+ years of leading IT and production teams ( 30+ employees ) with agile backgound / Used to work with Zalando, Volkswagen and many more. Today I'm leading external and internal teams of professionals in digital transformation projects mostly in Product Owner and External Development Director role.

Digital Consulting for Corporate Marketing Departments // E-commerce, Digital Campaigns, Brand Strategy and ATL Production.

• Determine and establish a clear voice in Zalando’s external communications; • Develop a strategy for Zalando’s external communications platforms; • Leading and working together closely with different internal departments, particularly with PR, SEO and SEM

HEAD (Social media & Digital Team ) • Creating effective digital strategy based on defined key objectives • Defining best in class digital initiatives that live within that strategy • Driving the interface with eComm, IT, Media, PR, CRM, Retail, etc. • Utilizing internal resources (analytics and research)

• Setting and executing account strategy • Negotiating with clients and partners • Planning budget strategy for campaigns

• Responsibility for co-creating the visual identity of clients’ brands • Interface with key clients • Administrative/substantive support for ongoing projects

PR & Philosophy of Communication