Ahmed Salman Noor

FinTech lending platform providing Merchant Cash Advance and working-capital financing for SMBs. • Designed loan origination and credit decisioning across MCA products, integrating truID, bank-statement validation, transaction categorization, Experian and TransUnion. • Built partner onboarding, Salesforce workflows, and sales-agent portals. Implemented rules-based eligibility and rejection engine across identity, credit, and background checks, reducing manual underwriting and accelerating approvals.

Shift (NASDAQ: SFT) is a leading end-to-end auto ecommerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Key Contributions: -- Built a real-time transportation routing service compliant with state regulations, reducing delivery delays by 25%. -- Created a vendor communication API adopted by 3rd parties, enhancing data interoperability.

Fair is an automotive FinTech company that’s revolutionizing car buying by offering unprecedented freedom, flexibility and an end-to-end mobile experience. Key Contributions: -- Designed an ORM abstraction layer to query 15+ databases, improving query response time by 50%. -- Implemented event-driven callbacks for microservices, reducing event processing failures by 40%.

Led the development of a microservice-driven ad automation platform integrating Google, Facebook, and Bing APIs. Key Contributions: -- Architected a horizontally scalable event-driven system, reducing ad sync latency by 40%. -- Introduced automated A/B testing and feed optimization, cutting client campaign setup time by 30%. -- Directed a remote team of 15+ engineers to deliver multiple microservices supporting millions of concurrent ad creation and ad rotation.

As Senior Software Engineer was responsible to scale a LinkedIn-style professional networking platform for the global BIM (Building Information Modeling) community. Key Contributions: 1-- Transformed the MVP into a scalable, multilingual product, enabling localization into 10+ languages to support global user adoption. 2-- Revamped search functionality by implementing Elasticsearch, empowering users with faceted search across modules, improving search accuracy by 35%.

My Job requirement was to complete different cross platform web related tasks. Such as developing different social networking systems, on-line study systems and SAAS based systems. Most of my tasks were related to backend system design and implementation. However, I gained good experience in developing frontend as well

In “2011” I have done summer internship in Mobilink in CRM Operations department.