Aimee Doiron

Working with clients to further their customer conversion through: - Building customer acquisitions and retentions, - Strategising on social media, email, and digital marketing campaigns, - Developing A/B testing and data analysis best practices - Identifying and producing key media content.

Maintain online properties focused on ad-revenue by; - Product strategy road mapping and management of cross-functional teams along the plans, - Deep, ongoing analysis of web-analytics, - Negotiation and planning for growth with ad sales and business development teams, - Mentoring and guiding multi-disciplined team through career paths and goals.

Ownership of the redevelopment of both front-facing and internal websites.

Coordination of internal marketing and communications initiatives across four official languages on three continents. Production of a series of company-wide business education seminars held in Canada, South America, and Africa.