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Guido Behrenswerth

Angestellt, Teamlead UX Writing & Brand Experience, XING - part of NEW WORK SE
Hamburg, Germany

Skills

User Experience
Storytelling
Content Strategy
UX writing
Copywriting
Corporate Wording
Tone of Voice
User Centricity
Customer Centricity
Markenstrategien
Brand Story
Kommunikationskonzepte
Konzeption
ChatGPT
Prompt Engineering
Localisation
Gendergerechte Sprache
Diversity
Leichte Sprache
Einfache Sprache
Text
Werbetext
Werbetexter
Longcopy
Microcopy
Editorial
Content
Content Management
Werbung
Marketing
Kreation
Creative Direction
Online Marketing
Virales Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Performance Marketing
Kampagnen
FFF
TV-Spots
Radiospots
Film
Funk
Printwerbung
Mailings
Advertorial
Branding
Employer Branding
Corporate Communications
Social Media
B2B
B2C
Above the line
Below the line
SEO
GTD
VUI Design
Voice User Interface
Podcasting
Project management
Usability
Design Thinking
User experience research
User Research
Usability Testing
Jobs to be done
JTBD
OKR
neuroflash
Leadership
Teamführung
Cyberphilosophie
Brand Experience
AI Prompting
Teamentwicklung
Konzepterstellung
Kreatives Schreiben

Timeline

Professional experience for Guido Behrenswerth

  • Current 9 years and 8 months, since Aug 2015

    Teamlead UX Writing & Brand Experience

    XING - part of NEW WORK SE
  • 8 years and 1 month, Apr 2007 - Apr 2015

    Creative Director

    acrobat.werbeagentur plus gmbh
  • 3 years and 3 months, Jan 2004 - Mar 2007

    Grouphead Text

    Grey&Wolff

  • 4 years and 11 months, Feb 1999 - Dec 2003

    Texter/Konzeptioner

    KM Wolff

  • 1 year and 4 months, Oct 1997 - Jan 1999

    Texter

    GWP Werbeagentur

  • 2 years and 6 months, Apr 1995 - Sep 1997

    Junior-Texter, Texter

    Bozell Direct Friends

  • 4 months, Dec 1994 - Mar 1995

    Praktikant

    c.a.s.e. computer graphics

  • 3 years and 6 months, Sep 1988 - Feb 1992

    Kommunikationselektroniker

    Deutsche Telekom AG

Languages

  • German

    First language

  • English

    Fluent

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