Alain Masson

I am overseeing the pre-opening activities and am responsible for the overall hotel operation and administration, budget responsibility, forecast, revenue, sales, guest and employee satisfaction. I manage the overall standard and service implementation according to the Accor Group, set the strategy for the hotel and lead the company culture and philosophy as agreed with the Owners taking into consideration the Accor guidelines.

I was overseeing the pre-opening activities and was responsible for the overall hotel operation and administration, budget responsibility, forecast, revenue, sales, guest and employee satisfaction.

Responsibility of the daily running of the residential care home, handling of financial budgets, recruiting, supervising and monitoring employees, maintaining excellent standards of care, and dealing with residents and relatives. To provide professional leadership to the home ensuring strong management and control, whilst assuring that high standards of professional practice are maintained to meet the physical, emotional, social and intellectual needs of the elderly residents.

Responsible to set up seamless operation procedures in order to achieve high quality organizations of seminars, incentives, conferences and events. I am supervising all departments from reception, housekeeping, service, maintenance, sales, marketing, F&B to event organizations. Annual budget planning and a strong cooperation with all business partners in the region are further key tasks in this position.

As DOSM, I am leading and directing a team in order to develop and execute strategic sales and marketing plans and initiatives to maximize the 4” Superior hotel service and profitability.

Intab SA, Ticino Hotel Group, is the managing company of following four luxury hotels at Lake Lugano and Lake Maggiore in Ticino, Switzerland: Villa Principe Leopoldo*****, member of Relais & Chateaux; Villa Sassa Hotel, Residence & Spa ****S, member of WorldHotels; Kurhaus Cademario Hotel & Spa ****S; Esplanade Hotel Resort & Spa ****S, both member of Private Selection Hotels.

Managing an area of top European markets in order to generate revenue by achieving sales targets and exploring new business opportunities, to identify customer needs, to assess requirements, to analyze market trends and to identify new streams of business, to closely co-operate with Product Management to identify product needs of the markets and develop new ideas and to develop yearly Sales Strategy & Sales Action plans. Manage and lead a team of 5 Retail Account Managers and Sales Coordinators.

To remotely manage an international area of countries made up of 35 employees, to ensure continuity in their commercial operation, to support the foreign management and staff in their daily activities and to do anything needed to drive up sales and reduce cost, while balancing local interests vs HQ regulations.

Managing a portfolio of the airline’s top international corporate accounts based mainly in Europe and the USA (between 10 and 70 million EUR revenue/year). Main tasks: negotiating, concluding and monitoring global corporate contracts while coordinating a team of international markets.

Managing a portfolio of the airline’s key corporate and agency accounts based throughout Belgium. Main tasks: negotiating, concluding, coordinating with Star Alliance partners and monitoring corporate and agency contracts.

Managing a portfolio of the airline’s small and medium sized corporate and agency accounts based throughout Belgium. Main tasks: negotiating, concluding and monitoring corporate and agency contracts.

Assistance and active participation in newly created website to promote tourism in the Belgian regions of Wallonia and Brussels. Responsible feeding and keeping the information on the website up to date and translation of all data from French into German and English.

In-coming/out-going travel agency – internship part of the “World Exchange Program”.

Out-going travel agency (also T.O. for the USA) – part of the studies.

Economics and languages.