Alain Pezzoni

In charge of teaching e-commerce (36 hours module in 2009-2010) for the federal diploma "Web Project Manager". 17 students. SAWI courses prepare adults with professional experience to several Swiss federal diploma in marketing/communication.

In charge of Direct Sales for Air France and KLM in Switzerland, Austria, Slovenia, Croatia, Serbia. Direct Sales cover e-commerce (7 websites), call centers (2), airport/city ticket offices (11). Also Innovation Manager (transverse function) for the different business areas such as commercial, finance, HR, operations, etc. In charge of inspiring people, collecting ideas, rewarding and set up new projects. Turnover : 57 M€. Staff : 47.

Marketing Manager for Switzerland and Central Europe (10 countries) in charge of advertising, direct marketing, loyalty programs, internet sales and promotion, corporate accounts prospection, branding, incentive programs for distributors, parternships, PR, call center management in B2T environement.

Follow up of the Commercial Action Plan and budget, implementation of advertising campaigns in cooperation with agencies (media-planning, creative briefings), implementation of below-the-line campaigns (direct mails), setting up of a new incentive program for travel agencies (definition of needs in term of organization, computer skills, human skills, suppliers), Swiss partnership agreements implementation with Nestlé and Renault, sponsoring (golf and polo tournaments).

Universitaire de Technologie (Sceaux, FR)