Alan Duran

Angestellt, Chief Marketing Officer (CMO), Ready to Fight

About me

Marketing Lead with 15 years of experience in the Sports, Fashion, Entertainment, Gaming & Blockchain Industry. Results-driven Marketing Senior Lead with 15+ years of experience in strategic brand management, campaign development, and driving business growth. Proven track record of delivering impactful marketing strategies, fostering team collaboration, and achieving exceptional ROI. Skilled in leveraging market insights, leading cross-functional teams, and optimizing digital channels to maximize brand visibility and customer engagement. Passionate about driving innovation and delivering measurable results in a dynamic, fast-paced environment. Astronaut dreamer chasing the Outerspace, always ready for the next mission.

Skills

Marketing
Business Development
Engagement
Project Management
Communication skills
Business strategy
Strategic planning
Management
Social Media
Digital Content Creation
Team leadership
Data Analysis
Content Marketing
Influencer Marketing
Budget Management
Lead Generation
global brand development
Problem Solving
cross functional collaborations
Salesforce
CRM
SEO
SEM
Brand awareness
Branding
Strategic Partnerships
Team work
Time Management
Negotiation skills
Public Relations
Marketing management
Corporate Communications
Strategic marketing
Direct Marketing
Marketing Planning

Timeline

Professional experience for Alan Duran

  • Current 6 months, since Jan 2024

    Chief Marketing Officer (CMO)

    Ready to Fight

    *Strategic Marketing Leadership: Targeting to develop a marketing strategy aligned with business objectives, aiming for a 25% market penetration increase. Planning market research to identify and capitalize on emerging trends for product diversification.

  • Current 1 year and 8 months, since Nov 2022

    Senior Marketing Lead EU/Latam

    OKX

    * Developed comprehensive regional strategy, aligning with business objectives and increasing brand awareness and market share. * Planned and drove campaign executions and marketing calendars, ensuring seamless synergy between global and regional initiatives. * Conducted testing and optimisation of marketing tactics for maximum ROI in user acquisition and conversion rates. * Proactively identified new approaches for expansion, and implemented innovative business strategies.

  • 8 months, Mar 2022 - Oct 2022

    Senior Marketing Manager DE & FR

    Bitget

    *Cultivated relationships with crypto regional leaders for seamless product implementation through sales enablement and demand generation. *Formed strategic partnerships with regional properties, media outlets, listing websites, and KOLs, enhancing brand visibility. *Achieved new user acquisition targets and maximized ROI through targeted channel strategies and budgets. *Nurtured partnerships with educational platforms to drive brand awareness. *Collaborated with cross-regional groups to stimulate growth.

  • 8 months, Aug 2021 - Mar 2022

    Senior Partnerships Manager

    Crypto.com

    * Led high-profile global and regional Crypto.com partnerships (e.g. Formula 1, Aston Martin F1) * Developed and tracked contractual rights, ensuring effective execution of marketing strategies and driving brand growth. * Drove cross-promotion opportunities within Crypto.com properties, maximizing brand exposure and synergy. * Created a robust brand strategy in collaboration with product and brand teams, optimizing global brand impact.

  • 10 years and 3 months, Nov 2009 - Jan 2020

    Senior PR Manager Motorsport

    PUMA Group

    * Directed Motorsport PR global-level strategies, driving comprehensive brand presence and impact. * Demonstrated excellent project management skills, ensuring seamless and timely campaign delivery across multiple markets. * Led strategic PR and marketing plans through key annual/monthly meetings, driving impactful initiatives for the brand. * Managed an eight-digit budget for PR, Paid Media, and Digital within the Motorsport business unit, ensuring efficient allocation and maximum returns.

Languages

  • español

    First language

  • German

    Intermediate

  • English

    First language

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