Alan Duran

*Strategic Marketing Leadership: Targeting to develop a marketing strategy aligned with business objectives, aiming for a 25% market penetration increase. Planning market research to identify and capitalize on emerging trends for product diversification.

* Developed comprehensive regional strategy, aligning with business objectives and increasing brand awareness and market share. * Planned and drove campaign executions and marketing calendars, ensuring seamless synergy between global and regional initiatives. * Conducted testing and optimisation of marketing tactics for maximum ROI in user acquisition and conversion rates. * Proactively identified new approaches for expansion, and implemented innovative business strategies.

*Cultivated relationships with crypto regional leaders for seamless product implementation through sales enablement and demand generation. *Formed strategic partnerships with regional properties, media outlets, listing websites, and KOLs, enhancing brand visibility. *Achieved new user acquisition targets and maximized ROI through targeted channel strategies and budgets. *Nurtured partnerships with educational platforms to drive brand awareness. *Collaborated with cross-regional groups to stimulate growth.

* Led high-profile global and regional Crypto.com partnerships (e.g. Formula 1, Aston Martin F1) * Developed and tracked contractual rights, ensuring effective execution of marketing strategies and driving brand growth. * Drove cross-promotion opportunities within Crypto.com properties, maximizing brand exposure and synergy. * Created a robust brand strategy in collaboration with product and brand teams, optimizing global brand impact.

* Directed Motorsport PR global-level strategies, driving comprehensive brand presence and impact. * Demonstrated excellent project management skills, ensuring seamless and timely campaign delivery across multiple markets. * Led strategic PR and marketing plans through key annual/monthly meetings, driving impactful initiatives for the brand. * Managed an eight-digit budget for PR, Paid Media, and Digital within the Motorsport business unit, ensuring efficient allocation and maximum returns.