Alasdair McMaster

Managing Editor of Zenith's flagship English magazine, the Zenith Business Report.

Working on a project basis I helped create a marketing proposal for a new business pitch for an international client. Tasks included detailed market analysis and strategic market planning for both short and long term campaigns. I contributed to the development of creative marketing campaigns as well as the production of a detailed social media campaign. Other tasks undertaken include the editing and proof reading of the proposal as well as its creative design.

I planned, researched and created an in-depth report on the evolving CleanTech industry within Germany and identified possible entry markets for the foreign client. Furthermore, I attended client meetings as a spokesperson and answered all questions on the topic. Other tasks undertaken included helping develop proposals for new business. This included research and market analysis and creative input.