Alba Alfaro

- Leadership: Workflow organisation, set regular meetings to ensure efficiency and communication among the multicultural team members - Team management: Trained an 8 person team on media planning, campaign implementation and reporting - Strategy: Designed digital strategies across Europe to meet KPI - Partnership: Coordination with external agencies - Reporting: Provided deep campaign results with key learnings and recommendations Clients: Hugo Boss, Emirates, Toshiba, Giesecke&Devrient, Monsanto

- Back to digital: I have always been involved in digital activities and after focusing on TV and Radio during my previous employment, I caught up in record time with the latest trends in digital to improve the campaigns. - Programmatic: Managed the programmatic activity for MediaMarkt. Designed strategies to drive the consumer towards the end of the conversion funnel. - A/B testing: Use of display and video creatives to test effectiveness of new ideas. Gained experience in Sizmek and comScore

Leadership: Led the team for 6 months while my co-worker was on maternity leave Fast adaptation: Successfully built and managed a new account from €0 spend to €12M in a short period of time (TV and Radio) Willing to learn: Quickly learned the TV media space and acquired skill such as planning, buying, reporting and assessment of special activations Detail orientated: Performed deep analysis of advertising proposals Analytical: Reported brand reviews

- International coordination: Maintained regular feedback with the London team for international accounts. - Strategy: Developed campaign strategies combining Print, Radio, OOH and Online media. - Confidence: Ran the “Barcelona Marathon” campaign - Zurich Insurance is the main sponsor -, and also ran in the marathon. - Willing to learn: Created weekly "knowledge pills" presentations to the whole office about social media networks. Clients: Burberry, Lindt, Zurich Insurance, Jack Daniel's, BASF

- Briefing and target analysis, primary initial point-of-contact with national and international media vendors and publishers. - Development of Print and Radio tactical plans and campaign follow-up. Brands experience Desigual (US & EU), Asus and Atrápalo.