Alberto De Icaza

Focused on sales through our wholesale partners, brand engagement strategies and executing trade events. Managed accounts to ensure customer success , designed marketing assets through agencies, and coordinated training programs for staff in restaurants, bars, and nightclubs. • Grew account revenue and exceeded AOP targets by 24% in FY23 • Successfully negotiated commercial agreements with the region’s top SKA partner. • Leveraged consumer insights and trends to allocate Trade Spend and A&P investments.

Led ideation and early incubation programs for the Querétaro and Tampico IEEGL campuses. Oversaw administrative tasks, managed budgets, and developed policies and procedures. • Managed internal and external program communications. • Facilitated Design Thinking and Product Development workshops and bootcamps.

Part of Honeywell’s User Experience R&D center, collaborating with key clients (Grupo Carso, Grupo ASUR, BBVA) in industries like banking, data centers, hospitality, and airports. • Acted as primary customer contact during project development. • Managed projects, coordinated teams, and ensured timely resource allocation. • Conducted qualitative and quantitative research • Developed prototypes and concept pitches to propose Proofs of Concept, feeding the innovation funnel.

Led innovation projects for consumer brands (Pfizer, P&G), healthcare (Cincinnati Children’s Hospital), and air travel (Boeing).