Alejandro Arevalo

Build, grow and manage the communities around the Expo-Estudiante fairs brand. Planning and execution of online marketing campaigns to attract potential visitors to this fairs. Selection and Recruitment of temporary logistic staff and translators for the fairs.

• Creation, development and deployment of strategic planning and actions to improve the guest services, administrative tools and operational activities. • Responsible for the finance, supply chain, maintenance, human resources, marketing and all the administrative activities. • Group guidance in local tours, sometimes bilingual.

• Responsible for leading and tracking the promotion groups in Bogota, Cali and Cartagena (2005) and Bogota (2003). • Settle up the strategy for the fieldwork promotion. • Translation English-Spanish for exhibitors. • Advice their Social Media strategy.

Development of member education cycle, coaching and training in soft and core skills. Agenda manager responsible for national and Baltic conferences.