Aleksandar Svetozarević

Responsible for developing and executing data-driven growth strategies through market insights, digital marketing, and strategic partnerships. Key focus areas include budgeting, KPI definition and tracking, performance optimization, and client relationship management. Leveraging data analytics to identify trends, optimizing marketing spend, and working cross-functionally to drive market expansion, revenue growth, and long-term business impact.

• Participated in the creation of a new offer; to provide ‘Full Potential Leadership’ consulting services to SMEs to help them improve employee satisfaction, work environment, motivation, reduce fluctuation and improve the bottom line. • Manage the organization of all the ‘Full Potential Leadership’ projects; drove projects to support leadership in improving work culture; employee satisfaction improved 20%, revenues 17%

Performed financial and non-financial due diligence, created valuation models for both public and private equity; proposed investments.

Compiled and analyzed data on all German publicly listed companies, laying the groundwork for the company's investment decisions; designed a comprehensive database to streamline the investment process. Participated in the development of an investment approach focusing on people, leadership, and culture, which became the firm’s core purpose.