Aleksandr Serov

Mastership is an e-commerce and marketplace-based small business. Auto parts. Annual sales growth of 35-40% • Creating and implementing a business strategy • Developing and promoting websites, as well as conducting online marketing • Implementing CRM and customer loyalty programs • P&L Managing Key results: • TOP-2 brand in a category on the marketplaces of the Russian and CIS • Developed and launched B2C and B2B products • Formed a sales department and back office (purchases, logistics, accounting)

Enisey is a business group with 3 main business directions: agricultural machines dealer, non-food retail (170 stores), DIY- retail (25 stores). More than 800 people. Annual turnover 75M Euro. Key results: • Formed and implemented a 3-year business strategy. Growth of net profit by 24%. • The market share of machines sold in the region for 2 years increased from 63% to 85%. • Development and launch of e-commerce as part of omnichannel business sales. Annual sales 1.2M Euro.