Alena Wegner

• Opened 6 BTQs in 1 year – full VM set up including all decorations (order, production, delivery, installation) • Managed approx. 700 POS in more than 60 countries in in terms of VM execution • Created and developed VM guidelines/checklists/zoning and product placement per POS channel • Trained VM managers and sales associates • Organised and led global VM exchange meetings and conference calls • Remained the main HQ contact for VM platform managers

• Successfully planned and executed brand's FY17 media plan • Ensured monthly press coverage: negotiated several free feature articles • Managed all PR activities for the BTQ • Took charge of the events organisation (clients, press, BTQ, trade shows and Coop) • Weekly proof reading of all PR/Media materials • Monthly and quarterly reports to HQ • Ensured a permanent relationship between the brand and its partners

• Opened 3 new + 2 temporary BTQs in Russia & CIS, Installed 11 SiS and commence several POS in Russia & CIS • Monitored and managed more than 40 POS in 9 countries in terms of POSM, VM, events, exhibitions, animations, trainings • Improved A&P/S&D/CAPEX budgets control and execution of both brands • PLV/POSM/Stock ordering, production, control and distribution • Executed and implemented VM plans (local production, window installation, special animations, decoration and organisation of exhibitions)

• Contributed to opening of 2 new BTQs • Opened 5 SiS • Monitored/managed more than 40 POS in Russia & CIS in terms of POSM, VM, events, exhibitions • Supervised the operation and management of the boutiques + training of staff • TM Budget control of both brands • PLV/POSM/Stock ordering, production, control and distribution • Executed VM plan (local production, window installation, special animations, organisation of exhibitions) • Organised and coordinated local events to support marketing dept

Middle Office, GSAM. Trade Management Team • Liaised with traders and brokers to ensure efficient trade capture and confirmation • Managed relationship with brokers including performance metrics and issue tracking • Provided credit risk and documentation support • Co-ordinated controls around manual trade processes • Analysed and reorganised division’s procedures for managing accounts • Researched and presented the system implementation of a new trading product to support a substantially growing and

Grade: CGPA: 3.62

With integrated Industrial/ Professional Training. Awarded Upper Second class Honours.

Obtained 74% (first class merit equivalent)