Alessandro Melucci

With over 7 years of experience in automotive product and marketing management, I launched a total of 8 products in the market developing business acumen, presentation skills and strategy/planning development. Currently, I am a product manager at Genesis Motor Europe EU HQ (in Germany). I am in charge of SUVs and Electric vehicles, including planning & strategy tasks. Main responsibilities are setting the product strategy for EU and improve brand awareness in each market. For five years I worked at Toyota Motor Europe EU HQ (in Belgium) as a Product Marketing Specialist in the light commercial vehicle business unit. In this time frame had a key role in launching the first two Electric Vehicle for Toyota, improving products and services for our customers by using advanced analytics, setting up optimised grade strategies and creating + maintaining data models. To complete the picture, I studied for a masters in marketing at Oxford Brookes university (in UK).