Alessandro Neri

Driving and creating of short and long term opportunities/ initiative and developing the pipeline of new business. International Benchmarking on disruptive actions and product development in the Italian market. Assisting teams in the development phase of business plan by providing advice and support. Collaborate with Chief Revenues Officer on all the projects and activities due to his role. Present to and consult with mid and senior level management on business trends.

Marketing Plan and Business Planning. Market and customer analysis on clients and fans. Price analysis, International Benchmarking analysis and monitoring market trends. Customers Satisfaction analysis and Customer segmentation/ behavioural analysis. Launch of the Juventus Museum (May 2012) and launch/ definition of the new VIP Lounge Legends Club (September 2013). Budget definition and allocation.

Business planning for Italian companies. Customer segmentation and international benchmarking. Definition of new products and services. Definition of marketing plan. Support the clients in structural reorganization, launch of new products and monitoring of product/ campaing effectiveness. Problem solving and data crunching on big database of clients. Analysis of the effectiveness of front end tools. Workshop.