Alessandro Turco

Managing commercial operations (pre & post sales, trade marketing, local advertising,...) over four Italian regions; (9 millions of people; 1.000 indirect point of sales and 170 employees, 2 bln € market turnover). In charge of sales revenues and traffic revenues

1. managing indirect distribution channels across Italy (4.200 point of sales, 200 sales people) 2. design and implement channels' strategy, in close contact with handsets suppliers, product managers, marketing and customer care managers 3. design and implement a new multichannel approach according with customer's life cycle; 4. deployment of a new integrated CRM platform for all channels with “seamless contact” customer experience; 5. manage virtual commercial team composed by Operating Companies