Alex Baev

Worked with top Russian market FMCG clients (Mars, Coca-Cola, PepsiCo, Ferrero, Mondelez, etc.) in terms of online strategy, new Google products upsell. Developed buying strategy for YouTube based on Brand Lift Survey results. Helped agencies with both planning and execution of campaigns based on Google technology stack.

I developed and presented annual strategies for “top-spenders” in biddable media. Moved mobile app marketing in-house. Launched Affiliate Marketing department. In 2015 as a part of New Business team won 2 digital accounts of top-20 Russian advertisers. Hired a team of dedicated managers for E-commerce projects. Clients: Samsung, L'Oreal, Nestle, Sanofi, etc.

AVITO.ru - 3rd biggest classified in the world. As Head of Online Marketing I was responsible for year mediaplanning, for setting KPI and overall effectiveness of marketing investments. In total, I co-ordinated flawless process of around 50 managers involved in advertising campaigns.

Biggest SEM agency in Russia back in 2010-2012. Worked with top-spenders of the agency: automotive clietns, online cinema, e-commerce, classifieds. I was promoted within a company from Junior Account Manager to Account Manager and then a Group Head.